Alexa, Author at 98 Gym
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  • Bachelor of Science Bio & Psych, Grad. Diploma Kinesiology & Sports Management
  • a Gym Jones Fully Certified Instructor
  • a Founder of Creating Curves


Alexa has over 15 years experience in the health & fitness industry as a personal trainer, nutrition and lifestyle coach. Born into a military family, her journey started on a mission for muscles after she was bullied at school for being too skinny – her nickname was Alexa Annorexa.  The gym – and in particular, the weights room – became her sanctuary and was the first place she developed strength, both physically and mentally.

Alexa graduated University with a Bachelor of Science, double majoring in Biology and Psychology.  She then continued on with a post graduate diploma in Sports Management and Kinesiology.  All through university, Alexa wrestled with the Mania Sportsfighting Academy, excelled as a Linebacker and Wide Receiver for a NZ Womens’ Champion Gridiron team – The Tamaki Lightning – and played soccer at a representative level.

In 2007 she accepted a job in Hong Kong, where she attained her NASM qualification, completed in house internships with Poliquin, Merinovich, Gray Cook and Martin Rooney,  and headed up the Strength and Conditioning division for a top MMA gym.  1 year later, she was voted in the Top 3 Toughest Trainers in Asia.

Not one to be satisfied with being “comfortable”, Alexa began looking for a new challenge and decided to compete in Half Ironman 70.3, hiring a coach to teach her to swim.  It was at this time that she came across Gym Jones, and fell in love with the “Mind is Primary” philosophy. She saw this as the edge she needed to get ahead and 2 years later, she qualified for the 70.3 World Champs on a broken foot. 7 years later,  she became the first female Gym Jones Fully Certified Instructor in Australia and only the second female worldwide.

Alexa has been a firm favorite with the media as a “go-to” fitness authority since moving to Australia with her “Train for Your Objective” approach, appearing on Channel 9’s Weekend Today as their fitness expert, and currently as Head Trainer for Women’s Health & Fitness magazine after first gracing their cover in 2016. She is also the female mentor for the athletes in Coach Keegan’s international Real Movement Project, and an ambassador for Livin, a charity aimed at dispelling the stigma surrounding mental health challenges where she presents at both schools and corporate events.

Alexa is the founder of “Creating Curves”, her signature female focused weight training program based on the workouts of former Miss Universe Australia Renae Ayris, which has garnered international success having main features in Harpers Bazaar Australia and Malaysia labeling her “The Model Whisperer” in reference to her transformations within the elite circles.

Alexa is renowned for creating a stellar work ethic in those she trains, and in her eyes;