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Rusty Whitt M.Ed. CSCS

Texas Tech University Football

On January 6, 2004, I found myself standing in a formation along with 278 other United States Army Airborne Infantrymen in a parking lot of the oldest existing barracks in Fort Bragg, North Carolina. We were there to embark on the first phase of the Special Forces Qualification Course, known to many as the “Q” course. This first step in the pipeline was “Special Operations Preparation and Conditioning Course (SOPC). If we successfully passed this 3-week course, we would attend Special Forces Selection. Located in a remote area called Camp Mackall, SF Selection is a gruelling, physical and mental gut check that usually causes 60% of participants to either quit or withdraw due to injury. SOPC existed to enhance a soldier’s chances and better prepare us for the rigours we would face in less than a month. We had no idea what was about to hit us.

At 7 PM, several Dobermans and German Shepherds, held on leashes by Green Beret instructors, interrupted our formation, aggressively sniffing and probing our ranks. After our instruction to remove our hats, all jewelry, watches, wedding rings, wallets, and phones, we moved in formation to a nearby dirt road. Then we started running down a hill. The pace was faster than most could sustain. Some soldier’s bootlaces were not tied. Some soldiers didn’t wear belts to hold their pants up. Most were not prepared for the next 9 hours of continual calisthenics, bear crawling, running, partner carrying, and various other vomit-inducing activities. Within the first 24 hours of the “Q” course, 150 soldiers had quit, or were physically unable to pursue their dream of becoming a Green Beret.

This “training” seemed chaotic and overtly stressful, many strong young men who were not used to failure, rapidly did just that, and most simply did not have the wherewithal to cut it.   I witnessed a compound fracture of a young trainee’s fibula and tibia during combative training, a soldier tear his ACL stepping in a hole, and we had a trainee commit suicide. That was the first week. We had callouses on our feet and hands, bruises everywhere, stress fractures, shin splints, tendonitis in our shoulders and knees, sprained ankles, and missing toenails. However, armed with resolve, self-confidence and grit, we were prepared for the next phase. After three weeks, 68 of us remained from the original 278 and climbed onto the trucks to go to selection. Of those that remained, we knew everyone’s names and respected one another. Upon our arrival to Camp Mackall, we unloaded our bags and again we waited in a formation. Near our formation, obvious to everyone was a large, hand painted sign that read as follows:



These SOF truths come to mind while watching many high school and college programs

attempt to mimic Special Operations Forces training tactics. Any coach must factor in safety and efficacy elements when attempting to develop a challenging training/ indoctrination scenario.

First, let us discuss who and what composes a Special Operations Force in the U.S. Military.

US Army Rangers-Platoon sized elements trained in airfield seizures, counter-terrorism/ counter insurgency missions, and experts in aggressive maneuvers like raids and ambushes. Rangers eventually become overall masters of basic infantry tactics. Rangers are widely known as the most disciplined well-conditioned, highly respected and elite soldiers in the US Army. The Ranger tab signifies a graduate of one of the toughest military courses in the world, the 3-month long US Army Ranger School.

US Army Special Forces– Known as “Green Berets” Special Forces teams are composed of 12 highly trained soldiers that conduct missions in hostile areas and harsh environments. Before graduating from the SF “Q” Course, soldiers will learn an operational specialty, such as communications, engineering, combat medicine, weapons training, and/or intelligence/logistics. All Special Forces operators must pass a foreign language and receive training in that specific language’s culture. The Special Forces Qualification Course takes a year and a half to two years to complete. Only then can the graduate don the “Green Beret”.

US Army 1st Special Forces Operational Detachment-Delta (1st SFOD-D) Known as “Delta Force” the name of this organization has changed often over the last several years. Members of this organization are the Tier 1 operators in the US Army’s Special Operations community. These soldiers go through a very secretive, thorough selection program and conduct missions that most Americans will know nothing about. Many of the members of this group are former Rangers or Green Berets, and conduct some of the most demanding, politically sensitive and dangerous missions assigned to the US Military.

US Navy SEALS- (Sea, Air, and Land) the training to become a SEAL has become legendary. SEAL teams operate in a small platoon sized element (around 13 operators) and conduct counter-terrorism, counter-insurgency, high value target missions, foreign internal defense missions, reconnaissance and intelligence gathering, and direct action missions, just to name a few. Training to wear the coveted SEAL Trident can take anywhere from 1.5 to two years. BUD/S (Basic Underwater Demolition training) is a 6-month long grind that leaves most trainees battered both emotionally and physically, with a failure rate that hovers around 80%. The Navy also has Special Warfare Combatant-Craft Crewmen, and Special Amphibious Reconnaissance Corpsmen, both of which aid in the Navy Special operations mission.

SEAL Team 6-Known as “DEVGRU” The United States Naval Special Warfare Development Group consists of intensively trained SEALs that perform highly classified missions, in the most dangerous areas in the world. SEAL Team 6 and the US Army SFOD make up the two “Tier 1” organizations of the US Military.

US Marine MARSOC (Marine Special Operations Command) Known as Marine RAIDERS, MARSOC is a relatively new organization, organized in 2006 to augment the overall mission of US Special Operations Command. It takes over four years to create a Marine Raider, as the applicant must have three years prior service as a Marine before applying for the course. With a training timeline similar to the US Army’s Special Forces Qualification Course, the Marine Raider aspires to be a “Critical Skills Operator”.   Trainees must complete a lengthy course of language school, advanced weapons training, self-defense, SERE training, and counter-insurgency, counter-terrorism training before calling themselves a Marine Special Operator.

US Air Force Para Rescue –Air Force para-rescue conduct humanitarian missions, rescue or recover downed pilots, provide medical care and evacuation for wounded soldiers/sailors/marines, all of which occur in hostile territory. They provide light infantry support if needed. Also known as, “PJs” their training protocol lasts two years, with a failure rate also around 80%. A Para rescue man will receive training in military freefall school (HALO), Combat Diver School, military combat medicine, Survival School, (SERE) as well as training in weapons and patrol tactics. The Air Force also has Special Tactics Officers, Air Liaison Officers, and Combat Controllers, Special Operations Weather Technicians, and Tactical Air Controllers, all of whom conduct or support Special Operations missions. These personnel go through 1-2 years of training and will work directly with Navy, Marine, and Army Special Operations units.

160th Special Operations Aviation Regiment-Known as “The Night Stalkersthe helicopter pilots in this US Army unit are considered the best in the world. Outside of their intensive flight instruction, these aviators receive training in land navigation, combative skills, weapons, small unit tactics, and combat medicine. Pilots and crewmen/women from the 160th train with and conduct missions moving SEALS, Rangers, Green Berets and other Special Operators to and from targets.

All of these organizations have time and resource-intensive training protocols. It costs over 1 million dollars to train a single Army Special Forces soldier. Through these various programs, each member has matriculated through possessing desirable qualities such as self-confidence, determination, loyalty, reliability, problem solving skills, maturity, physical and mental toughness, exceptional fitness, and a high proficiency in their jobs.

Any coach of every sport would want all of these traits bestowed on his/her athletes.


YOUR PLAYERS ARE NOT SEALS, and contrary to some opinions in the conditioning world, these Special Operators are not competitive athletes. They are warfighters. Sure, they do have athletic abilities. They have to run extraordinary distances, carrying excessive amounts of equipment, they have to be proficient and coordinated under high amounts of stress. Winners and competitors of the Ranger Challenge held annually in Fort Benning, Georgia have to do some of the most physically demanding events one can imagine, and just finishing the event is an accomplishment. Many can do 100+ strict pushups in two minutes and run a marathon at a 10 minute pace with 50lbs on their back. They have exceptional cardiac conditioning. Many are quality triathletes and cross-fit competitors. They have extreme endurance for pain, discomfort, and can operate under stress for a long duration.

Through the mass media explosion of the last twenty years, along with social media, video games, books, movies, TV shows and documentaries, the public has become acutely interested in elite level military training. However if you mimic their training you could get your players hurt, or maybe something far worse could happen.   Responsible coaches may feel enticed to expose their athletes to some of the training methods our elite warfighters undergo, and should consider the following factors.

  • Risk Assessment 

Special Operations forces receive training to execute extremely high-risk missions under every type of weather condition, and in treacherous terrain. There is a reason that they receive “Hazardous Duty Pay”. Consider this example: It’s 3 AM, and a “Green Beret” is wearing Night Vision Goggles, about to grab a 3″ rope and “fast rope” from a height of 40 feet, out of a loud, vibrating, hovering helicopter in total darkness, wearing around 100 pounds of equipment. He will hit the ground as if he jumped from a height of 6 feet. He and his teammates immediately find themselves surrounded by an unknown sized element of Taliban fighters. Helicopters are loud and draw attention. Any number of things can go wrong, as Murphy’s Law is in full effect. This sounds like a risky, albeit quite common scenario. Training for these combat situations often puts soldiers at great physical risk, to prepare the body and mind for extreme stress. Unfortunately, in the Special Operations community, it is quite common for these service members to experience accidents that cause serious injury or even death. Training for this situation is never “safe”, nor can it be for operational effectiveness. Given the massive amount of human resources and expensive equipment at the military’s disposal, all training scenarios must go through an extensive risk assessment process.

Coaches must conduct a risk assessment of every training methodology. Ask yourself these questions, and conduct a proper risk assessment.

  • “What is the worst thing that could happen if we implement this drill/exercise?”
  • “Do we have time to properly instruct the execution of this drill?”
  • “Have the athletes ever been exposed to this stressor before?”
  • “Does this drill have any carry over to our sport?”
  • “Is there a way this drill/exercise can be introduced over a period of time?”
  • “Has our sports medicine staff been notified of what we are doing, and do they approve?”

At a previous job, we conducted “MMA” style training and had athletes at one station hitting tires with a sledgehammer. We had two men on each tire, with four men at each station. While striking the tire, one athlete lost control of the hammer, and it struck the tire sideways. The hammer jettisoned into his teammate’s leg and fractured his tibia. The athlete had never swung a sledgehammer before.

  • Time constraints 

During that memorable initiation night that we experienced back in January 2004, (known as a “Smoke Session”) we were “smoked” performing simple body weight calisthenics. We did not use any weight implements like logs or zodiac boats. We trained continually for about 9 hours straight. This is more time than the NCAA allows for off-season training during an entire week. A full 48 hours passed before we performed log PT. Before our log PT session, we received a succinct, thorough instructional session on how to lift the massive logs somewhat safely. We first had to organize ourselves from tallest man to the shortest, for instance.

College and high school coaches are under more time constraints than ever. We have, as mentioned 8 hours a week to conduct weight training and conditioning each off-season period. During this time, our focus is on proper execution and technique of the following exercises:

Weight Room Movements

  • Back Squat
  • Front Squat
  • Power-Clean
  • Snatch Pull
  • Power and Push Jerk
  • Pull-ups
  • Upper Body Presses
  • DB Unilateral and Bilateral movements
  • Open chain and close chain abdominal exercises
  • Mobility drills for the ankles, knees, hips, thoracic spine and shoulders

Agility, Speed Training and Conditioning movements on the Field

  • Dynamic mobility movements
  • Change of direction skill work
  • Plyometric drills
  • Sled Pushing and Pulling
  • Reactive Agility competition drills
  • Anaerobic conditioning sprints

We are constantly tweaking technique and trying to perfect movement patterns. No players we inherit are finished products, entering our system with a variety of mobility issues, and they must get stronger. Weight gain (lean body mass) is a priority in our program. Combine these factors with our outside directional agility training, anaerobic conditioning, and speed development work, and we have little time left for anything else. I believe that as strength and conditioning coaches, strength and speed development is a priority, and both those aspects take time.

  • Relevant Energy Systems

Every exercise that you expose your athletes to over time will change their movement mechanics and physiology. When formulating a strength and conditioning program, one should conduct a Needs Analysis of the sport they are preparing athletes for, and attack the energy systems necessary for success and injury reduction.

Special Operations missions can last anywhere from one hour to a week or longer. The infamous Battle of Mogadishu occurred after a “Snatch and Grab” mission went south. Originally, the plan was for the Rangers and Delta Force troops to be on the target site for less than an hour. Due to the shoot down of a Blackhawk helicopter, the situation became very complicated, and US forces were in harm’s way for the next 30 hours. Situations like this have occurred frequently throughout history and bear influence in the training protocols of soldiers. Necessary to success and survival, soldiers often carry 2-3 gallons of water (25lbs alone) from first-hand experience on a Special Forces team; we would wear approximately 60 pounds of body armor, and carry a “ruck-sack” that weighed up to 100lbs. We had to be prepared to carry this load anywhere from two to 12 miles. The current US Army PT test still consists of a two-mile run test, with maximum pushups in 2 minutes, and sit-ups in 2 minutes. Controversial as it is, muscular endurance is the basic standard for fitness and still a necessity for mission effectiveness. Various Special Operations units have emphasized and prioritized strength training in their daily regimens. Many have established dedicated training facilities and programs to accomplish the goal of improved warfighter readiness and health. However, their training will incorporate a necessary endurance aspect not relative to “power sports” such as Football, Volleyball, or Track and Field-(sprinters and throwers).

Coaches involved with Power sports must consider the following aspects of strength, and plan accordingly.

*Absolute Strength

*Strength Speed

*Speed Strength

*Explosive Strength

*Absolute Speed

All of these aspects are included in our yearly training cycle. Again, developing strength and speed takes time, intensive coaching, and requires adaptation in athlete physiology and movement patterns.

  • Teamwork Training/ “New Sheriff in Town” Indoctrination-Remember the following?

Strength and conditioning professionals may find themselves in a situation where a coaching staff wants to “set the tone” early in a semester training cycle, after a disappointing season, or early in a new coach’s tenure. Competent Special Operations Forces cannot be created after emergencies occur. Your athlete’s welfare is in your hands. (Humans are more important than hardware) Many athletes will be ready and anticipate this urgent approach, which may manifest itself into large-scale group calisthenics, “team-work” drills, long duration running events, and/or high volume weightlifting sessions. Recall, “Quality is better than Quantity”.

Most of the time these sessions will conclude without any issues, however in the last decade this type of training has resulted in serious injury and death. Some factors to consider are the following:

*Sickle Cell Trait


*Heat Stroke/Exhaustion

*Cardiac events (undiagnosed heart defects)

*Accidents involving weightlifting or heavy implement lifting

A strength and conditioning staff can instill a sense of urgency in a team early on, while escalating the volume and intensity over a period of weeks. Our returning players perform 75% of the established run test on the first week, while freshmen and junior college transfers perform 50% of the test. Over the course of an 8-week summer, we have had a “Judgement Day” conditioning challenge midway through the summer, and then have instituted a culminating event at the end of the summer offseason. Despite the wishes and wants of the coaching staff, I have found that the 33% rule applies to collegiate athletes over the course of May “downtime”, or over a 2-3 week Christmas Holiday break. I suspect that 33% of your team will perform your “take-home” packet to the letter, while 33% will pick through the workout and do what they believe to be “just enough”. The last 33% will consist of new players that do not know what is in store for them, and those returners who will simply train very little or do nothing.

This last group is at a high risk of having an episode early on during the training cycle, so consider the current sensitive climate surrounding athletic injuries when designing your first two weeks of an off-season. (1% may do your workout packet and then extra work).

The following are some examples of how to instill that urgent mindset at the onset of your offseason.

  • Strict time standards, with each athlete dressed identical standing in a stretch line in a position of “parade rest” or “attention” awaiting training.
  • Perfectly synchronized side straddle hops (jumping jacks), mountain climbers, push-ups, or squat jumps with re-starts after each mistake
  • Bonus “point system” for those athletes that win repetitions of your initial run test or agility drill.
  • Bonus points for completing a recommended amount of repetitions in the Bench, Squat, or Power Clean based on previous max testing.


Strength and conditioning professionals are often the last line of defense of common sense training and have to stand their ground on matters of periodization, escalation of intensity and unrealistic training scenarios. Formulate a plan ahead of time, anticipate the training atmosphere that a head coach wants to instill, devise a strategy and stand behind it. Special Operations Forces cannot be mass-produced. It falls on the strength and conditioning professional to create a training culture that produces results over time. Document gradual improvements and report them to the coaching staff. When the specific sport coaches understand there is a sustained, dedicated process towards improvement, you are less likely to have sudden, severe accidents or injuries while training.

Rusty Whitt (M.ED. CSCS) graduated from the U.S. Army’s John F. Kennedy Special Warfare Center and School in February 2006. He specialized in communications (18E), served on a Special Forces ODA for three years, and deployed to Iraq during Operation Iraqi Freedom. He currently serves as the Head Strength and Conditioning Coach for the Texas Tech Red Raiders Football Program.

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Nineteen years ago, I entered the back door of a local bar/eatery at 1 AM on a Friday morning (the players called it Thursday night).  I was performing a curfew and welfare check on our players before departing for a 10-hour bus ride from Texas to Alabama to play a football game on the upcoming Saturday.  Kid Rock’s “I Am the Bullgod” was jamming, and college girls and guys were laughing, as I strolled in and caught over 12 of our starting players drinking booze and smoking various types of cigars and cigarettes.  When they saw me walk in, their intoxicated smiles turned to confusion and then panic set in.  Most of them got up and bolted for the front doors, and a couple just sat dejected, with their heads down, accepting whatever fate had befallen them.  As they players scattered, I yelled out “What are you doing?  We have a game tomorrow!”

Nothing seemed to go right for us that contest, as we were dismantled by the opposing team, early and often.  We lost by over 30 points.  We came out looking tired, disinterested, and played without passion.  On the long, monotonous bus ride back, I heard constant complaining, joking, laughing, and various other expressions of apathy from the players.  I knew we had to clean up some things in our program if we wanted to be competitive; (no, we could not afford to fly the team either).  I scribbled some notes on the back of our post game statistics sheet to formulate a presentation to our head football coach.  I was trying to articulate, without causing offense, that we had a team Culture Problem.

During the hiring and firing season of NCAA collegiate football, around December and January of each year, the term “culture” will be brought up often.  A returning coach needs to change the culture “or else”, or the new coach will enter in the program and institute “cultural change”.  Establishing a winning culture is one of the biggest challenges a coach will face in his/her tenure at any level or sport. Why? Let us consider the somewhat turbulent demographics of the 17-23-year-old athlete.  They are often stubborn, emotionally volatile, impulsive and sensitive to peer pressure.  People are constantly vying for their time and attention.  They quite likely have been highly recruited, enabled, and desire immediate gratification.  These players may have a history of behavioral or legal issues.  They probably are used to “starting” and playing most of the snaps their entire high-school career.  As Dr. Pat Ivey discovered in his study of elite level football players, initial team cohesion, chemistry and success will often take a back seat to their own personal goals or agendas.  One of his conclusions, was that these elite players agreed with the statement “I play for the name on my back, and it’s about me right now”.  How do you create that trust and bond necessary for a team to operate successfully?  Despite all these challenges, these young men can be molded. One of the most rewarding accomplishments of a coach is to take 120 of these types of young men and create a winning team, see them graduate and become successful adults.

Here are some questions about culture that this article will address.

What is a team culture?

Signs of a negative team culture, and how a culture may degrade

Why is it important to establish a “Winning Culture?”

What kind of culture should you desire?

What is a Purpose Driven Culture, how is it implemented and sustained?”

Defining Team Culture

Author Alana Brajdic describes a culture as “The values, beliefs, attitudes and behaviors shared by a team. It is how people work together towards a common goal and how they treat each other. These attributes could be positive or negative”. Daniel Coyle, in his book “The Culture Code” defines a positive culture as a set of “living relationships working towards a shared goal.” So as a coach, or leader of an organization, what are your shared beliefs?  What is your common group goal?  What is your plan on reaching success, to create and sustain a positive culture?

Signs of a Negative Team Culture

Many or all of these are indicative of a negative team culture.  These characteristics likely exist as a coaching tenure is coming to an end or discovered when a new coach enters a program.  A plan towards establishing a positive cultural change should be implemented immediately, and involve a combined effort between all coaches, staff and administrative personnel.  Attack the following symptoms.

  • Losing games (Identify the causes and create a long-term plan to win)
  • Lacking team cohesion, bickering, fighting amongst teammates
  • Rapid coaching turnover
  • Low energy during practice and/ team workouts
  • High injury rates/poor conditioning
  • Low player confidence week by week
  • Player apathy towards the daily routine
  • “Push back” towards regimentation and discipline efforts
  • Player disrespect towards coaches/ staff
  • Poor building maintenance, no pride in facilities
  • Behavioral/legal issues amongst players, even staff members
  • Poor class attendance, disrespect towards academic personnel/professors
  • Frequent player turnover/ low graduation rates

How does a team degrade to this point, to display these tendencies? It falls on the leadership.  Poor program alignment, an unclear goal for the organization, a non-dynamic strength and conditioning program, poor nutrition, and apathy towards the academic achievement of your players, can cause a tanking moral problem that permeates throughout your team.  It only takes a couple of players to lose belief in the system.  Once that happens things can spiral out of control fast.

The Importance of a Winning Culture

Let us focus on the term as it relates to team sports, specifically American College Football.  Coaches and Athletic Directors, and anyone held accountable must WIN or your employment in the field will be disrupted, and chances of re-employment at the same competitive level and pay scale will be diminished (unfortunately, forever). The successful Team Culture must put the highest priority on developing the organization to WIN games.  Coaches must understand the most important resource in their program is the athletes, their development, physical and mental welfare, mental focus and behavioral patterns. Coaches that consistently WIN can establish the following Program-Building Criteria;

  • Solid recruiting ties that create relationships with, and successfully acquire great players and individuals.
  • Continuity in coaching personnel, coaching style, and on-field schemes.
  • Facility Management, upkeep, and new construction to provide an enticing atmosphere for recruits.
  • Constant financial support via “boosters”
  • Academic resources that engage players to study, pass their classes, and acquire their degrees.
  • Strength and Conditioning staffs, programs and facilities that create a performance advantage.
  • Athletic Training staffs, programs and facilities that keep players healthy.
  • Nutritional systems geared towards athletic excellence and general health.
  • Community outreach and mentoring programs
  • Leadership development/ job placement training.

If you look at the most successful, winning collegiate football programs in the country, they have an established culture and longstanding traditions that cover some or most of these categories.  Programs that have a tradition of losing or that are constantly average have a hard time sustaining momentum with the Program Building Criteria.

So now that WINNING has been established as the priority, what kind of culture should you implement to achieve your goal? There are many different opinions and applications towards establishing a winning culture.   Some coaches may think that recruiting great players and keeping them out of trouble is paramount.  Their culture may be more authoritarian, with simple, fundamental rules emplaced that the coaches enforce.  This system may work for a few programs, who sign the best players in the country.  Is this the most effective way to win?  Is this way a great roadmap to develop young men to acquire maturity, to be impactful, successful contributing adults?  If our priority is to WIN, should we care about anything except for their immediate availability, eligibility, health and conditioning?  Many programs may have to recruit undersized, physically immature, and under-developed athletes.  The needs of a “developmental” program, however, must emphasize more than just staying out of trouble.  The fact that you must develop players means you must work to change them in a variety of areas. They must change their attitudes about hard work and personal development and see their place on a team as unselfishly as possible.

I believe that as coaches and mentors we owe these players a winning environment, but also something even more important.  The purpose driven culture stresses winning as paramount. However, the PURPOSE is to create contributing, employable, developed young adults.  Your program should be transformational in their life.  It targets personal development and positive changes in the athlete’s mental and physical makeup, along with an impetus to create a team of individuals working towards a shared goal.

The Focus of a Purpose Driven Culture

Consider the Purpose Driven Culture a holistic approach to player management and development.  For instance, the head football coach at my current institution has done a remarkable job of understanding the mindset of today’s young athlete and designing a plan to create a desirable culture.  He has allowed input from various staff members and created guiding principles to emplace our desired culture.  It will be up to you to comprehend your program’s needs and your strategy to implement your desired culture.

A Purpose Driven Culture:

  • Has Program-Wide Alignment
  • Is Focused on Physical and Mental Development of the Athlete & Prioritizes player Welfare
  • Is steadfast on daily Accountability and Integrity
  • Rewards a Competitive, Winning Mindset
  • Stresses Mental and Physical Toughness
  • Emphasizes Selfless Service


The culture must ALIGN the various backgrounds, ethnic differences, playing abilities, and different personal goals of the players and coaches, and channel a constant, consistent frequency throughout the program. Many programs have established “codes of conduct,” “core values,” “core principles”, “leadership councils” and similar themed organizational structures to establish this frequency.  However, everyone who interacts with your players must understand, agree with, and speak the same language.  Position coaches must understand the alignment structure, discipline protocol, and enforce the culture daily.  Code of conduct, corrective protocols, and general cultural structure must be written and reviewed upon by the entire football department staff at the beginning of each semester.  It can be very challenging to get everyone on board for the day to day maintenance of your culture.  Athletes may tend to gravitate towards the “weakest link” in the system.  All position coaches and football related staff members must enforce the standards set by the Head Coach, while being prepared for the conflicts this will cause with athletes. Remember, many players will want to initially cut corners to get through their day.  The leaders of each department (Head Football coach, Directors of Sports Medicine, Strength and Conditioning, Nutrition, Academics, Equipment) must work together and enforce the culture daily.

Beware of cultural “divisions” on your team.  This occurs when positional groups fracture from the main team expectations and form a subgroup.  For example, maybe a group of players establishes their own culture, and they develop a cultural theme outside the establishment.  Positional coaches and the head coach must again stay on the same frequency, understand the “why” behind everything, and enforce cultural policies evenly.


Acknowledging my bias, the single most important aspect of the player’s day is the quality of their training, practice, and performance experience. Throughout their careers, student-athletes will spend as much, if not more time under the watch of the strength and conditioning staff and nutrition staff than their actual football coaches.  The training program must be CHALLENGING, ORGANIZED, AND SPECIALIZED.  Your players must also have faith in what they are doing and have confidence that their expectations for their athletic goals are being met.   Daniel Coyle (The Culture Code) emphasized three steps that are always covered to establish a successful culture.

  • Provide “Safety”
  • Share Vulnerability
  • Establish a Purpose

If your players do not feel like their personal welfare and their personal goals are safe in your program, you will not get total buy in.  Think of this as TRUST.  Without buy in, without this trust, a critical component of your football/athletic program will collapse-and that is their individual effort and WORK ETHIC.  You must present the most modernistic and state of the art training program to your athletes.  For example, our strength and conditioning staff, athletic training staff, nutritional staff, and our team doctors work closely and diligently to provide a safe, yet challenging training environment.  Our players see the professionalism and trust it.  Today’s athlete operates in a heightened state of awareness of what they should be doing to improve their skills.  As of 2018 there have been several high-profile occurrences of alleged abuse of power, and negligence in the field of strength and conditioning and athletic training which have led to player deaths on the team’s watch.  Athletic training staffs and strength and conditioning staffs must have proper education and certification and know when to implement intense methods and recognize when to use restraint.  For instance, if we have a player with Sickle Cell trait, they are trained at the same time as their teammates, but wear heart rate monitors and have a trainer watching every running event they perform.  If there is an unusual level of fatigue exhibited, they are pulled from the drill immediately.  Your players must also understand the “WHY” behind what they are doing.  The days of running 20 x 110’s because “because I’m the coach and I said so” are quickly waning. When you articulate the “Why”, players will lower their guard, and share their vulnerability (I will call this process “buy in”).

What’s all this mean?  Simply put, in order to put in grueling amounts of work, you must have a shared group belief that THEY ACTUALLY NEED THE WORK. Every day that we train has a performance enhancing theme.  For instance, “Linear Speed day” should produce no heat casualties.  When we perform “Game tempo training” i.e. anaerobic conditioning training, our players know that the day will involve high volume running and it will be a “gut check”.  Our athletic training staff will know it is coming and will have ample staff and water stations available.  If our players hear “SUDDEN CHANGE”, we will flip a training day and they will know that the gut check run is upon them, and they need to get their mind right. In the big picture, players must recognize their “vulnerabilities”; the areas in their physical and mental makeup that need improvement and make the subconscious decision to allow the program to train those vulnerabilities.  Knowing that you hold their safety, their goals, and their welfare in the highest regard will help ensure you accomplish steps 1-2.

After creating that group confidence in their safety, and handling group vulnerability, then you can set the group Purpose.  The head coach and his staff (and perhaps a player leadership group) can create the Purpose (Win conference, no team arrests or suspension worthy offenses, team GPA of 2.5 +, and all seniors graduate- for example) and have a higher chance of culture acceptance after Steps 1 and 2 are successfully implemented.

Players will feel a sense of empowerment (better than entitlement) if you create a way for them to have a voice.  A way of doing this is by creating a leadership committee, a small group of players that can express thoughts and ideas to the head coach and his staff.  Ultimately the head coach makes the decisions, but the players can have ideas brought up (and if necessary, shot down) about internal matters.


The implementation and maintenance of a daily accountability and integrity program can strain the relationship between coach and player. It also takes a great deal of physical and emotional effort.  Human nature can work against both sides.  The coach may tend to start the semester out with strict upkeep of the program and then, as work piles up, and the stressors of the season escalate, he may let accountability slip.  Players tend to seek the path of least resistance.  They will seek and find shortcuts, the softest side of the program, and exploit it.  Remember that a culture can take months or years to implement, and it can be eroded in weeks by a lack of diligence to upkeep it.  Then there is the paradox that I have heard coaches lament about, which is “The more rules you make, the more trouble you create for yourself”. Again, it is my opinion that in order to develop minds and bodies, young people must be willing to change, have discipline, and accept rigid structure.  “But coach, what about their morale?”  They didn’t join the Army, right?  Can’t you let some things slide?  I say no. There are few factors more important than player morale, and one major factor is the PRIVILEGE OF BEING IN OUR PROGRAM.  Here are a few aspects of accountability that I believe a Purpose Driven Culture must emphasize.

  • Being in the right place, right time, right gear, and right attitude. (This goes for class, team meetings, workouts, training room rehab sessions, and game travel.

We even have a “Director of Player Accountability” on our Strength Staff who takes roll daily.)

  • Never be rude or disrespectful to those people trying to help you (coaches, tutors, teachers, administrators, staff members, etc.)
  • Do not be seen intoxicated in public
  • Treat women with respect and dignity
  • Our players are bigger and more explosive than most students on campus. Do not fight them, you will severely injure someone.
  • Always represent our university with class and professionalism while out in public.
  • Closely monitor what you put on social media, think before you push “send”.
  • Treat law enforcement officials with respect

Any violation of the terms in our accountability program will be dealt with.  It usually involves waking up very early and doing hard things. 

Integrity and the 2000 Play Game

I’ll use a common definition of integrity heard throughout coaching circles, and that is “It’s the quality of your actions when no one is watching you”.  There will be many times throughout a day when a player could exploit rules, be late for class/skip class, skip reps, load the incorrect weight, or not run as fast as they could.

Integrity can be hard to enforce, but we emphasize it in practice and during workouts.  The integrity of your actions will ultimately decide your personal success and the team’s success.  Consider this example.  We average about 85 plays of offense and defense each game, so that is 170 plays. Add on around 15 more plays of special teams (kickoff, kickoff return, and punt/punt return.)  So, we have players on the field for 185 plays.  Now multiply 185 plays X 11 players.  That is 2,035 individual one on one battles, personal responsibilities and missions that must be accomplished in order to win the game.  NFL Scouts and coaches will all agree that “The film never lies”.  Are your players straining towards the ball?  Are they working to get in correct position to make the tackle?  There are many ways to coach doing your job, accountability, and integrity both on and off the field.  Make DOING YOUR JOB a priority in your program.

Fostering a Competitive, Winning Mindset

As strength and conditioning coaches, I feel a major part of our job is to enhance confidence in our players.  This confidence comes through daily improvements, and the ability to feel the exhilaration of winning.  As many programs do, we compete in many aspects daily.  I recommend that you call out the winners and losers of every drill, of every sprint that you perform each day.  Record and post the results on your daily accountability board.  Reward your winners with anything you can legally provide, as per your governing rules/NCAA regulations.  Regulate their body language, call them out for expressions of frustration or apathy.  As many teams do, we create inter-squad competition by organizing our team into 8-10 small groups.  You can allow themselves to name their group, and chart weight room improvements, running drill wins and losses, and post them daily.  This will involve a great deal of time, recording, and computer work. However, it will be worth the work. If you are legally able, reward the winning team at the end of the semester with a Barbecue, or pizza party, bowling night, or something to acknowledge their efforts.

Stressing Mental and Physical Toughness

            “I’d rather suffer in good company, than live comfortably surrounded by delicate men”


Your players must first know what you mean by mental toughness. Educate them on what your definition is and how you want it to be displayed.  A good definition that applies to teams is as follows;

Mental toughness is “Having the natural or developed psychological edge that enables you to: generally, cope better than your opponents with the many demands (competition, training, lifestyle) that sport places on a performer; specifically, to be more consistent and better than your opponents in remaining determined, focused, confident, and in control under pressure.” (Jones, Hanton, & Connaughton, 2002, p. 209)

So, if this is the case, you must put them under pressure. The demands of winning a championship at any level or any sport will never change.  Let me say first that when applying stress to your team and creating adverse conditions, that you keep a few things in mind.

  • The team does not have to be ready to play during the first two weeks of off-season, and tragedies can be avoided if you resist the urge to “ambush” your players on day one after a long layoff.
  • Treat your players with dignity and avoid humiliating them. There is a way to expose their weaknesses and make them aware of the need to improve without stripping them of their dignity.
  • Be prepared to defend your training plan to the director of your sports medicine department before you implement high-stress training methods. This communication can help avoid player injuries and could at some point save your job.

There will be a natural pushback from your team during pressure application, because humans crave comfort zones.  You will have to sometimes be the “bad cop”.  Depending on the makeup of your team, there will be some players that crave challenges and adversity.  There will be some that display frustration, panic, and/or bad body language during stress. It is important to expose these players that break down and show them the way out of it.  Repeat the training session a couple of days later and give them the opportunity to get it right.  Here are a couple of examples of “pressure cooker” workouts that have a training goal in mind. (Anaerobic conditioning and post workout finishers, for example)

  • 2 x 30-yard shuttles at 25 yards and back, X 6 trips.Allow 3-5 minutes rest between shuttles.
  • Football specific metabolic sprints, with game specific recovery time between each set.

(so, a 6-8 second sprint, followed by a 20-30 second rest period. Any player that does not finish the drill with full effort may lead to that repetition not counting for all players)

  • “Finish” drills at the completion of a weight training session, such as core plank hold for time, group pushups in cadence and group body weight squats in cadence.
  • Volume squats, based on a percentage of their 1 RM, with no tolerance for a single squat at improper depth. For example, 8 X 8 @ 60% of their max, and if one player squats high, the entire set starts over.

Strength and conditioning coaches, athletic trainers and football coaches know the duration of a college football game and they physical toll that it takes.  A modern game lasts almost 4 hours, and many “skill” players will run anywhere from 3-4 miles during that time. Properly trained players will never reach a heart rate level during a game that they haven’t reached during their pre-season workouts.  Since we can currently only train our players in the off-season for 8 hours a week, you must be creative in how you apply this stress.  Players also must be able to make fast decisions and react when fatigued. One tactic to accomplish to perform short duration reactive/competitive agility drills right after metabolic conditioning.  Your players will feel the competitive pressure after a long duration anaerobic session.

One of my favorite quotes is “There is no greater bond than the one created by shared misery”. 

Each June I look forward to training all our returners, but the one group I take great pride in training is the incoming freshmen.  They comprise one training group and have no outside interference. They will bond together by sharing challenging workouts, and we enforce team bonding every chance possible. They must finish their team run in a specified time or repeat it the next day. They count each other’s reps and must verbally encourage each other.  Negative body language or verbal outburst of frustration are not tolerated.  They must finish the workout with “perfect abs” or something else that involves teamwork.  It doesn’t take long before you see the separation between the tougher, more resilient kids and the ones that quit early.  Bring those kids in and talk to them.  Don’t embarrass them in front of their teammates, Yet.  Set the expectations early and tell them what reaction your desire from the workouts. Mental toughness can be taught, but the player has to develop trust in your program at the same time.

Comprising a Team of Selfless-Servants

At some point your player’s careers will end, and an important aspect of the Purpose Driven Culture is to prepare them for this time.  Of course, my main goal is supporting physical development, performance and winning.  However, we want the player to be an employable, reliable, consistent and well-adjusted adult.  Some of the programs I would suggest are the following:

  • Have your position group “adopt” a physically or mentally challenged youth in your community. Have one or two players spend 1-2 hours a week doing an extracurricular activity with that child.  Maybe they go to the zoo, play ping pong, or go eat pizza.  The difference that a few hours with your players can make on that child will be dramatic.
  • Use the same format for a Boys or Girls home in your area.Appoint players as mentors for a young man who does not have the same privileges in his life.
  • Send a position group to a nursing home, or hospital.Make this a consistent practice and avoid simple photo opportunities.
  • “Habit for Humanity” or similar organizations can afford the opportunity for your team to help build a home. Again, the consistent practice of this can impact both your team and the recipient of the home.

These type of opportunities, performed regularly, can help change your player’s perspective on life and create a level of humility and compassion.  Time is a major restrictive factor, but small groups of your team can volunteer over a course of a couple of weekends during the offseason.  (In season would not be realistic). This can ultimately transform the culture of your team from one of selfishness and a narrow focus to selflessness.


The Purpose Driven Culture cannot happen overnight and must involve buy in by the staff and the players.  The implementation and sustainment of your desired culture requires daily maintenance and a concerted effort to maintain alignment by the whole coaching staff and all departments.  The demands of implementing and maintaining your culture can be emotionally taxing and time consuming, and you cannot shy away from conflict.  Your players will always be watching for inconsistencies in your organizational structure and corrective policies.  Remember that your players and even staff members will gravitate towards the path of least resistance.  You’ll have to “stick to your guns” and avoid comfort zones.  I believe complacency is the #1 killer of a winning culture. It is our job as coaches and leaders to combat that by having a rigid diligence to create the Purpose Driven Culture and sell your organization on the success that it will ultimately achieve.


Alana Brajdic, “What the Hell is Team Culture and Why Is It So Important?” Prototypr

Daniel Coyle “The Culture Code”

Dr. Pat Ivey “Building a Culture of Mental Toughness” DVD

Jones, Hanton & Connaughton: Development and Maintenance of Mental Toughness

Coping and Conquering the Escalation of Stress

I thought I was tough.  I had completed US Army Infantry Basic Training, Airborne School, and the 2-year long Special Forces Qualification course.  I was a Green Beret who had been on an A-Team for almost a year.  I was 6’2” and 230 pounds, lean, muscular and thought I had an edge.  I was good with a gun and was the senior communications sergeant on my team.  Yet there I was, my first night in Iraq, standing in the hallway of a darkened Special Forces Operations room, and felt a strange uncertainty.  I had a lump in my throat.  I felt a tightness in my abdominal muscles.  My feet felt heavy.  We were about to get into our gun trucks and leave the base for a “route familiarization tour”. This would be my very first combat patrol, into Al Qaeda territory.  Honestly, for the first time in my life, I felt it. It was suddenly depriving me of my self-confidence. Fear.  I was scared.

It was then when a senior 18 Delta medic from the outgoing team opened the outside door and came barreling in, with his headlamp on, and saw me in his way.  “What’s up man, I’m Mike”, he lightheartedly said, while adjusting his lamp so it was out of my eyes.  We exchanged a few words, and he noticed something about my demeanor, my body language. “First deployment man?” he asked. “Yeah man,” I said.  “Hey dude” he followed up, “You’re nervous, I know (understatement) but what you have to know is that you’re better trained than those fuckers out there, you have better equipment, crazy technology and God’s on your side”.  He read my body language.  Saw my lack of self-confidence, and very subtlety, kicked me in the ass, and gave me an infusion of suck-it-up sauce.

Mental Toughness (MT) is an often talked about, elusive, intangible and sometimes misunderstood character trait. Coaches and corporations throw the term around as if MT is a universally understood and equally applied concept. In today’s world, where cultures gravitate towards immediate gratification, extreme comfortability, risk-aversion and risk awareness, blame gaming, and overall sensitivity, the concept of MT, how to identify it, how to bolster it and nourish it,  needs to be broken down and identified.

One definition of MT from a sport’s perspective:

Mental Toughness is “Having the natural or developed psychological edge that enables you to generally cope better than your opponents with the many demands (competition, training, and lifestyle) that sport places on a performer; specifically, be more consistent and better than your opponents in remaining determined, focused, confident, and in control under pressure”.  (Jones, Hanton, & Connaughton, 2002, p. 209).

OK, but what about degrees of mental toughness?  How will a stoic, confident coach or CEO respond to an outside stressor they are not prepared for?  From a personal standpoint, I had been the anchor leg for my high school mile relay, earned a college scholarship playing football, overcome various injuries, had a burgeoning career as a strength coach, had motivated young people, thrived during the aforementioned Special Forces course, and thought I had a grasp on mental toughness.  Yet there I was, 36 years of age, standing there in Iraq facing a completely different level of fear, and grasping how to rise up and conquer it.

It is important to know this about MT.  It is a trait to be trained, fostered, reviewed, and tested, because:

One does not possess, or OWN mental toughness.  One can only exhibit it.  MT is fluid, and comes and goes based on environment and occurrences.  There are different levels of MT based on outside stimuli.  MT is a learned character trait that has to be cultivated and maintained through exposure to stressors.  A football team that exhibits MT, and pulls out a historic win, can fall the next week to a lesser opponent.  Soldiers who previously performed bravely one day may find themselves cowering under withering fire the next.  History is rich with the examples of this:  Why does this happen? I will be discussing barriers, or personality traits that inhibit MT, behavioral manifestations that exhibit Mental Weakness, and finally, a checklist of personality traits that exhibit Mental Toughness.  One may ask, “If it is so hard to define and pin down exactly what MT is, how can you define these traits?  Through extensive research, one can ascertain specific behavioral attributes of people who have thrived under pressure and crisis. 


MT is very difficult to quantify unless an individual or group has accomplished something or endured a crisis event. How can one prepare for various stressors, both planned and structured (like an MMA bout, a football game, or a pole vault for a personal record) or unplanned and dangerous, like being ambushed by Taliban forces, or rescuing children from a submerged car?  From experience, and the limited research out there, one can trace the following environmental barriers and link them to hindering the development of MT. If you are curious how you will respond to a stress situation, look at these barriers to MT.  Do you exhibit any or all of these traits?  If so, you may likely wilt under pressure.


  • COMPLACENCY (Webster definition:  “A sense of self-satisfaction especially when accompanied by unawareness of actual dangers or deficiencies.”  I would argue that complacency is the biggest obstacle for those wanting to conquer and achieve a consistent state of MT
  • DWELLING IN COMFORT ZONES, ALWAYS SEEKING A RELAXED STATE OF WELL BEING. Someone that is constantly dwelling in a relaxed, low stress environment is less likely to perform under any level of pressure.
  • OVERWHELMING STIMULI. (An unaccustomed level of stress causing one to lose their coping mechanisms).

Over the years, researchers and authors have attempted to identify and measure MT.  Both the Psychological Performance Inventory (Golby, Sheard, & Van Wersch 1986) and Duckworth’s “Grit Scale” (Grit: The Power of Passion and Perseverance, 2016) use a questionnaire to establish a level of MT or a similar characterization known as “Grit”. The Filipino researcher Jesus Datu called into question the ability to measure or “capture” the level of Grit using a questionnaire.  Can you even effectively measure MT, or “Grit” prior to an actual real life test? Would the ultimate test of MT be how one responds to a high stress situation?  Even though it is not popular among academics, I will argue that the most legitimate measure of MT is through Anecdotal Evidence, through after action reports, or from reliable witnesses.  As we dive into some actual occurrences, consider these following physical and mental manifestations of mental weakness.   Which ones show up?



Panic and Flight 235

Captain Liao Jian-Zongwas the pilot of TransAsia flight 235 on February 4, 2015. Shortly after takeoff in Taiwan, one of the two main engines lost power.  Among the last transmissions heard from the cockpit were from Zong, as he said “Wow, pulled back the wrong side throttle”.  In all likelihood, Zong meant to give the functioning engine more throttle, and instead rapidly decreased throttle.  The result of this grave error was the crashing of the plane and 43 lives lost, including his own and 2 other pilots.  A review of Zong’s records found that he had failed simulator training in 2014, and successfully re-tested and passed.  However, prior notes of his performance recorded his lack of confidence during applied stress, and a history of incomplete pre-flight checks. The Captain recorded over 4000 flight hours and was a pilot in the Thai Air Force.  At some point of his life, he had to have exhibited concentration under stress, and MT.  So at the most critical moment of his life, why did he fail?  Did his training not expose him to the risk of immediate engine failure?  Was he overwhelmed with the stimuli caused by the emergency?

“For 42 years I’ve been making small regular deposits in this bank of experience, education, and training. On January 15 the balance was sufficient so I could make a very large withdrawal.”

Chesley Sullenberger

Let us make a quick comparison between Transasia flight 235, where one engine failed on takeoff, and US Airways Flight 1549, which lost both engines at an altitude of only 3,000 feet after flying through a flock of geese.  The pilot of flight 1549, Chelsey Sullenberger, performed his duties as a pilot with a calm demeanor, fought off panic, and processed through his options of how to land the plane.  He and his co-pilot, Jeff Skiles, quickly ran through their Quick Reference Handbook and tried in vain to restart the engines.   This happened in the course of around 20 seconds after the bird strike.  Within one minute, “Sully” had communicated with air traffic controllers from Newark and La Guardia, and made the decision, based on plane altitude and rate of descent, that the best chance to save as many lives as possible was to ditch in the Hudson River.  While Sully guided the plane towards the river, Skiles set the flaps correctly and instructed the flight attendants to prep the passengers for an emergency water landing.  Both pilots rapidly problem solved, multi-tasked and performed the first casualty-free water landing in modern aviation history.  All 155 souls on board survived.   How were they able to do this?

They were highly experienced pilots.  Sullenberger had flown gliders and the F-4 Phantom fighter jet in the U.S. Air Force. He had accumulated over 20,000 flight hours before the incident.  Skiles started flying planes at the age of 16, and had accumulated over 15,000 flight hours prior to the incident.  They were overly prepared.  Sully had an extensive resume in aviation resource management; he had served on the boards of previous accident investigations, and had studied the psychology of flight crews during crisis.  Due to the competitive market for commercial pilots in the United States, not only had both pilots logged thousands hours of actual flight time, they both had retained numerous certifications and simulator training on the Airbus 320.  (Not all countries in the world can claim that level of experience with their pilots.) Even though they both felt an impending sense of doom, they performed as a team and quickly narrowed down their choices, controlled their emotions, communicated calmly, and most importantly, they avoided panic. (Swopes, Brian R. “This Day in Aviation” 2018)

The Power of Complaining

                  The Special Forces Qualification Course was quite challenging and daunting for me; mainly it was due to my age (I entered at 33 YOA after having a few orthopedic surgeries from college football). After leaving my nine-year career in the field of strength and conditioning, it was also a daily grind adjusting to the strict structure and demands of Army Special Operations training. Since it took the fiber of my being to matriculate through the course and survive, I became acutely aware of those around me. The emotional and physical toll it took on many young men in my class was fascinating.  Around 75% of those fit youngsters who started the course did not finish for a host of reasons.

From the onset of basic training, airborne, and on through selection, complaining was the most common theme of any conversation.  In an environment designed to create mental toughness in America’s elite fighting force, you could complain about so many things. The food? When you could eat, it sucked.  The sleep deprivation took its toll on everyone.  The rucksack was a 55-pound tick that sucked the life out of you.  Blisters were all over your feet.  The ruck runs, the distance running, pushups, the punishment bear crawling were a constant grinder. Unlike many other Special Operations selection courses, you would find yourself alone, trying to find a 10-digit grid point involving a 6-mile trek through swamps and brush.  Those days placed the candidate versus frustration and exhaustion every minute of the way.  The cramps and the dehydration could spell disaster. The classes and the power points would create a mental struggle to stay awake.  Then there were the incompetent bastards around you, who you knew were not going to make it.  Complaining ran amuck, and if you were hanging around a group of complainers, you could easily find yourself on the truck full of quitters heading back to Fort Bragg.  Why is that? BECAUSE COMPLAINING DEVALUES THE GOAL.  Whatever situation you find yourself in, survival in the Alaskan wilderness, trying to win some games to maintain a career, or trying to complete the fire academy, there is a goal at the end.  DO NOT DEVALUE THE GOAL.

                  The power of complaining broadsided us during the second week of selection, during land navigation training.  In preparation for our 11-hour solo land navigation test, we performed several practice iterations.  Camp Mackall was experiencing some nasty winter weather, as we trudged through thigh deep snow, with 20-degree temperature, wet socks, and no possible way to get warm. I had just finished my last required point, and it was the coldest experience of my life.  I was miserable; my teeth were chattering and I was soaking wet from the snow.  After waiting for an hour, two other candidates and I caught a ride in the back of a suburban to our bivouac site. We had a small fire, with around 150 candidates taking turns huddling around it, dreading the overnight stay in the elements. A cadre member approached us and told us to make our poncho tents, and eat an MRE.  We begrudgingly began pulling out or ponchos, stretching bungee cords to trees, scraping snow away in the hopes of finding a pine needle foundation, and generally seeking a way to find some comfort.

20 yards away from us was the rudimentary “quitters corral”, an area designated for those who had experienced enough, and quit the course.  The “corral”, constructed of engineering tape wrapped around four trees, made a small square to segregate them away from us.

Our moral was tanking.  You could hear a cacophony of grumbling, complaining, and shared misery.  That is when it happened.  A white Chevy pickup truck rolled up, with two candidates in the back.  One heaved his rucksack out of the truck bed, slammed down the tailgate and jumped out.  “I’m done with this shit,” he said. This staff sergeant was livid. “I am a freaking war veteran and this is all bullshit”. “You guys ain’t training me to do anything that I haven’t already done”. “Get me the hell out of here, this chickenshit course”.  For that moment, all attention focused on him and his tantrum.  Four candidates agreed with him, as they lifted and dragged their rucksacks into the quitter’s coral.  One offered the angry staff sergeant a cigarette, and he took it. We continued to build our poncho tents, and arrange our sleeping bags, until about ten minutes passed.  That is when our Master Sergeant Cadre called us up, and notified us that we were going back to Camp Mackall and our barracks.  “You will have hot chow from 06:00 to 08:00”.

The pissed off Staff Sergeant, the war veteran?  He was a plant. The mind game worked, and four more candidates quit the course over it. Remember; do not devalue the goal.

The Rest of the Story

MT Checklist and Coping with Stress Escalation

                  “OK Captain, if we hang a right, we have Little House on the Prairie, but if we hang a left we have Black Hawk Down”.  We had just exited our forward operating base, and came to an intersection of a road heavily pock marked from IED’s.  The outgoing team sergeant had been there around Baghdad for 11 months, and was issuing a tongue-in-cheek warning to my Captain. They had been in numerous gunfights, had lost a mechanic to a non-fatal gunshot wound, and were grizzled and cynical from the combat.  Captain “G”, who was on his second deployment to Iraq, clicked on his push-to-talk button on his radio, and with a hint of sarcasm drawled, “Uh, let’s go ahead and hang a Louie”.


  • YOU PERSEVERE-You Work through frustration, and focus on a chosen task until it is completed
  • YOU AVOID PANIC. You display a calm demeanor under escalating levels of stress
  • YOU CAN FOCUS UNDER PRESSURE. You make correct, critical decisions when stress suddenly strikes.
  • YOU EVOKE SELF-CONFIDENCE-You show masterful self-assuredness under stress and calm others.
  • YOU ARE ULTRA-COMPETITIVE– You see competition in most activities and interactions.
  • YOU HAVE A REGIMENTED LIFE- You eagerly value training and preparation.
  • YOU HAVE A PLAN AND A MISSION- You have a vision, both short term and long term in life.
  • YOU CAN PUSH THROUGH PAIN AND DISCOMFORT-You are a role model for toughness.
  • YOU CAN WORK THROUGH FRUSTRATION-You can focus and problem-solve.

After the captain said, “Hang a Louie” I felt a strange combination of dread and excitement.  The .50 Cal. Gunner, a senior Special Forces Engineer, laughed as he looked down at me. He said, “Hey man, you’re going to get your CIB (Combat Infantrymen’s Badge) in about 5 minutes”.  We drove wildly, weaving around bomb craters, the second Humvee in a 5-truck convoy, I was stuffed in the back left seat behind the driver.  As we approached a large traffic circle, I heard a round snap overhead. “Sniper”, the gunner yelled, and spread his feet to lower his position in the turret.  He kicked my leg out of his way and hand cranked the turret until he was facing a tall grain elevator about 400 meters away. He could not tell where it came from, and did not return fire.

The truck weaved as we turned north into the traffic circle, and I noticed a small group of teenagers standing in a large alleyway between two rows of buildings.  The gunner spotted the oddball right at the same time I did, as he was the one with a soviet made RPD machine gun hanging around his neck.  The “fighting age male” was wearing a black jogging suit and brown sandals.  He quickly assumed a firing stance and I saw rounds spatter and crack the bullet-resistant window by my face.  “CONTACT LEFT” the gunner shouted, and as I sat in that seat, no more than a spectator, I heard the ear splitting pop of the .50 caliber rounds flying towards the alley, sending people scattering around the buildings.  “SHOOT THAT BASTARD, KILL HIM”, the team sergeant, riding in the front passenger seat bellowed.  The insurgent ran laterally, holding the trigger, spraying rounds wildly towards us. The last thing I saw as dirt and concrete chunks flew around him was a round enter his upper back as he was trying to run away.  It sent his torso spinning in a very unnatural rotation.  We drove on, and as I looked back at the team sergeant, his body language seemed relaxed, and he spit his Copenhagen dip into a water bottle. The driver had one hand on the steering wheel.  The gunner quietly uttered, “I think I got him”.  I said, “Yes I’m pretty sure you did”. The difference was my heart was pounding in my head and I felt nausea.  The other Green Berets in the truck acted like it was another day in the neighborhood.

In retrospect, I learned a great deal from my 72 hours with that outgoing team.  I saw their professionalism under fire.  I saw them avoid panic and communicate effectively.  From my Team Captain I saw how experience had given him confidence, sound communication skills, and a helpful dark sense of humor.  When my veteran Team Sergeant arrived a few days later, he served as a role model for MT.  He had persevered through a career that started in the first Gulf War in 1990-91. We never left “the wire” without a detailed communication plan, which gave the team confidence.  The plan always included 4 phases

  • Primary
  • Alternate
  • Contingency
  • Emergency

One can use the PACE method of planning for a variety of activities.  Having a sequenced plan when things go wrong can help you or a group fight off panic.


Be a cool guy” was something SF soldiers would say in jest, but there was a deep meaning behind it.  When things were going crazy around you, be cool.  Cool saves lives.  “Slow is Smooth, Smooth is Fast”was another slogan, embedding in your memory not to move in a panicked state.  “Train like you fight”was the method of high intensity Special Operations training that undoubtedly saves lives.  Highly coordinated live fire exercises often duplicated the levels of stress of actual combat.  The lessons I learned from all this?  As a Coach now?  Put your teams under realistic stress for their competition.  Put them in frustrating circumstances and see if they can navigate as a group.  If they cannot, re-load the scenario and talk them through it.  MT can be taught, and it helps to see what happens if they crumble under pressure.  They will soon want to avoid that.  Bruce Lee had a great quote; “Don’t pray for an easy life, pray for the strength to endure a difficult one”. Effective leaders tell the truth and teach how to cope with reality.

The best way to cope with stress is to identify and teach Mental Toughness.  I hope that the MT Checklist makes those skills easy to identify.

In Strength,

Coach Whitt

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